The Alexa rank of my sites and blogs doesn’t worry me too much, as I know from my traffic stats that what the Alexa rank does each update can be totally unrelated to what the traffic is doing, I’ve had sites increase in real traffic and have the Alexa score get worse, and vice versa.

Having said that, it can be seen as a form of “social proof” for you site or blog, giving visitors an idea of how popular your site is, inacurate or not.

It can also help if you monetize your blog or site through certain forms of advertising, such as PayPerPost or selling text links.

So increasing your alexa rank could potentially have a positive effect on the value of your site for both your visitors and advertisers.

With this in mind I thought I’d run a test on a WordPress plugin that is supposed to help increase your sites Alexa rank.

I’m not going to cover how this plugin works, if you’re interested you can grab a copy of it here:
http://kaloyan.info/blog/better-alexa-redirect-plugin/

In the last couple of months that I’ve had this installed on 3 of my blogs, their Alexa rank has actually decreased!

I’m going to let it run for another month or so, but unless there’s a pretty drastic change in the performance, I’m going to consider the plugin as a waste of time at least, and possibly even harmful to your Alexa rank…