So another month gone and some new results to post, although there is nothing that is a run away success, there have been some interesting results, including one campaign with over 6 thousand clicks.

I’m also starting some new campaigns for Amazon in April using what seems to be a very neat bit of software to automate the process and set up hundreds of ads very quickly..

Product “B” (ClickBank) March’07

25 clicks, 369 imp, 6.77% ctr, $12.04 @ $0.48 cpc = 1 x $62.10

Profit = $50.06

Product “C” (ClickBank) March’07

12 clicks, 162 imp, 7.4% ctr, $2.40 @ $0.24 cpc = 2 x $23.5

Profit = $44.60

Product “D” (PayDotCom) March’07

127 clicks, 3341 imp, 3.80% ctr, $18.20 @$0.14 cpc = 0

Although there’s no profit in this one yet, the potential profit on a sale for this group is around $40, so I’m going to let it run for another few weeks to see if it redeems itself, but it’s starting to look like a loser.

Product “E” (ClickBank) March’07

35 clicks, 613 imps, 5.70% ctr, $8.84 @ $0.26 cpc = 1 x $41.60

Profit = $32.76

Product “F” (ClickBank) March’07

6,093 clicks, 130,987 imps, 4.65% ctr, $329.05 @ $0.05 cpc = 6 sales = $112.39
LOSS = $216.66 [Ouch!]

There is a lot of traffic in this market and some of it converts, so I have now revisited the market with a full blown review style landing page, with a free report and optin/sign up to see if I can convert at a higher rate through a list.

I’ve also installed a keyword tracking script to try and work out exactly which keywords do convert to help me cut out all the crap keywords..

Alternative Affiliate Source (software) Trial

Still no sales, but total cost is under $3 and the potential commissions on both the products is in the hundreds of $’s, so Im happy to let them run a while longer.

Amazon Test Group “1″

Not enough traffic/searches, had no clicks in a whole month!

This one was a total waste of time, but it’s my own fault, I didn’t check the search/traffic numbers for the product/market before setting it up, so it’s a great example of the “7 P’s” rule: -

Proper Prior Planning Prevents Piss Poor Performance..

Take the time and do some research before you just jump on something because you like the look of it.

New Tests for April: -

6 New Amazon Campaigns

For this new Amazon test I’ve set up 6 campaigns with several hundred ad groups covering several thousand keywords, using a neat new tool that I’ll share if it produces the results.

The tool has allowed me to select products of over a specified retail value to select for the campaigns, ensuring the maximum chance of a tidy profit..

I am a little excited about this one as if it works, I should be able to set up several thousand more fairly quickly using this tool, so fingers crossed!