Day Job Killer is a new IM/Affiliate Marketing info Product launched just a couple of weeks ago and it seems like a good place to start my new IM Testing Blog as it focuses on affiliate marketing largely using Google AdWords, which is something I have some experience with, but haven’t used much in a couple of years.

I do have two longstanding AdWords Campaigns for two of my own “product” sites that are profitable, but then it’s a lot easier to be profitable with AdWords if you’re promting your own product as you have a higher profit margin, although that is no guarantee.

I have run a few successful AdWords campaigns for affiliate programs before, but now for a couple of years, so reading the ideas and techniques outlined in Day Job Killer (DJK) got me interested in revisiting it as a traffic generation system fr affiliate programs.

I’ve decided to start with a couple of fairly high ticket items and one low price item from Amazons “Associate” (affiliate) program.

Sorry, but I’m not going to specify exactly what the items are just in case the campaign does turn out to be profitable..

I’ve picked the products simply by having a browse through the Amazon market place looking for things that I’m interested in and trying to find some with a fairly high price. To be honest it didn’t take very long (probably less than 15 mins), but that may be because I’m a bit of a fussy git..

The products are a cross over of electronics and health, so should attract some serious buyors and although I’ve targetted a particular supplier of the products (simply because they seem the best), only one adgroup will actually be focused on a specific product ID for it’s keywords, the others are using keywords that cmbine the manufacturers brand name and the “type” of product, which is fairly tightly focused.

I have searched on the keywords in Google to see how much competition there is and what sort of ads are running and the majority of the ads appear to be fairly unspecific to the keywords and therefor untargetted, hopefully giving my ads the edge they will need.
I have set up a single AdWords Campaign with five seperate adgroups to track the groups within the product range seperatly to see if any perform better.

I’ve set up the campaign with a $50 daily spend to start with and the 4 high priced items with a max bid of just $0.15, which may need raising once I get a better idea of the competition and ROI, whereas the lower price item has a relatively high max of $0.10.

I’ve been a bit lazy and only set up one ad for each adgroup for the moment, once I have a better idea of the traffic levels and CTR for the single ads I will lok ad setting up variations to try and tweak the CTR as high as possible so I can reduce the max bid spend.

For the moment I have set up the campaign using Amazon.com and focusing on the US market, although I suspect it is one that will also do very well in the UK market, possibly even better due to the nature of the product.

and of course I have switched off “Content Network” and just gone for search for the initial test. I may consider testing the Content if the Search traffic converts well enough.

The Campaign has just gone live - 6am GMT 20th Feb 2007

I’ll report on the results as and when I have anything significant to report, which will really depend on the searches for the “market/products”.

Tags: Day Job Killer

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