Marketers will always be happy to tell you that “the money is in the list” and I whole heartedly agree with that sentiment, but it can be a lot more difficult to find simple and effective ways of building your list.
I have mostly built my subscriber lists with article marketing, Joint Ventures, Blogging and some PPC, which does work, but I’m always looking for good ways to add even more subscribers to my lists, so a while back I decided it was time to test out two new methods which I’d heard of, but not tried: –
Giveaway Events & “Ad Swaps”
I have to say that I was so pleased with the results that I have not only added giveaways as part of my regular list building tactics, I also took the time to set up a forum and facebook group specifically for doing adswaps! [details of both are below]
What were the results?
In May I added over 1,500 new subscribers to just one of my lists using these two simple techniques!
so here’s a few bits of what I’ve learnt along the way to help you do the same: –
A. Giveaway Events
You can keep up to date with the latest giveaway events in a facebook group run by Alex Perez-Prat: –
To take part you need something of value to giveaway.
Here’s just a few suggestions on how you can create your first “product” to giveaway: –
1. record and interview with a well known marketer
2. make some tutorial/instructional videos
3. get hold of a plr product that you have “giveaway” rights for, not all do, check out the SBO site for some great offers
4. have a bunch of articles written that you can give away
5. grab some brandable PLR software that you can giveaway, I made a video on this one a while back that you can watch here: –
or just check out the software on offer here: –
IM Buzz PLR Software
Obviously you also need a squeee page to grab those new optins and the thank you page for your new subscribers to download their gifts from.
and the more unique and interesting/valuable your offer is the more optins you’re likely to get.
I was approached by a fellow marketer back in March with a proposal for an “AdSwap”, where we each mail our own list with an offer from the other person.
It’s not something I’d done before so I let the offer mull over in my head for a while before deciding to give it a go.
I’m glad I did.
That one mailing brought in over 200 new subscribers to my list in just 2 days.
The results got me fired up enough to have a chat with the marketer in question, Sean Mize, to find out how long he’d being doing swaps and what sort of results he’d got with them.
Sean had been doing it for a while and was used to adding 2,000 or more new subscribers to his list from adswaps each month, not bad for just a few minutes work each week…
I decided I needed to not only add it to my own ongoing list building plan, but also find a way of making it easier for people to get together and do adswaps, as a result I ended up setting up the Internet Marketing AdSwaps forum, which is free, as well as a facebook group – http://www.facebook.com/group.php?gid=10901414126
I’d highly recommend adding both of these simple methods to your own list building process!
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