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Marketers will always be happy to tell you that “the money is in the list” and I whole heartedly agree with that sentiment, but it can be a lot more difficult to find simple and effective ways of building your list.

I have mostly built my subscriber lists with article marketing, Joint Ventures, Blogging and some PPC, which does work, but I’m always looking for good ways to add even more subscribers to my lists, so a while back I decided it was time to test out two new methods which I’d heard of, but not tried: –

Giveaway Events & “Ad Swaps”

I have to say that I was so pleased with the results that I have not only added giveaways as part of my regular list building tactics, I also took the time to set up a forum and facebook group specifically for doing adswaps! [details of both are below]

What were the results?

In May I added over 1,500 new subscribers to just one of my lists using these two simple techniques!

so here’s a few bits of what I’ve learnt along the way to help you do the same: –

A. Giveaway Events

You can keep up to date with the latest giveaway events in a facebook group run by Alex Perez-Prat: –

To take part you need something of value to giveaway.

Here’s just a few suggestions on how you can create your first “product” to giveaway: –

1. record and interview with a well known marketer

2. make some tutorial/instructional videos

3. get hold  of a plr product that you have “giveaway” rights for, not all do, check out the SBO site for some great offers

4. have a bunch of articles written that you can give away

5. grab some brandable PLR software that you can giveaway, I made a video on this one a while back that you can watch here: –

Using PLR Softare to Build Your Lists

or just check out the software on offer here: –
IM Buzz PLR Software

Obviously you also need a squeee page to grab those new optins and the thank you page for your new subscribers to download their gifts from.

and the more unique and interesting/valuable your offer is the more optins you’re likely to get.

B. AdSwaps

I was approached by a fellow marketer back in March with a proposal for an “AdSwap”, where we each mail our own list with an offer from the other person.

It’s not something I’d done before so I let the offer mull over in my head for a while before deciding to give it a go.

I’m glad I did.

That one mailing brought in over 200 new subscribers to my list in just 2 days.

The results got me fired up enough to have a chat with the marketer in question, Sean Mize, to find out how long he’d being doing swaps and what sort of results he’d got with them.

Sean had been doing it for a while and was used to adding 2,000 or more new subscribers to his list from adswaps each month, not bad for just a few minutes work each week…

I decided I needed to not only add it to my own ongoing list building plan, but also find a way of making it easier for people to get together and do adswaps, as a result I ended up setting up the Internet Marketing AdSwaps forum, which is free, as well as a facebook group –

I’d highly recommend adding both of these simple methods to your own list building process!

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Comment by Star Riley
2008-07-06 13:07:35

How big a list would a person nedd to do an adswap with you?

Comment by Lazygit
2008-07-06 18:55:47

Hi Star,

you really need a list of 500+ to get in to adswaps, so using giveaways to get to that stage is the best way to go,then join the forum.


Comment by S.T.Sweet
2008-07-15 20:52:16

I have a question about giveaways. I’ve noticed that they are primarily in the im field. Are there giveaway evnets similar to these in other niches? And, if I were to get involved in an im giveaway, would my offering have to be in that niche?


Comment by Lazygit
2008-07-19 16:20:34

Hi Sue,
I’ve never seen giveaway events for non internet marketing markets I’m afraid.
You can use non-IM ebooks in PLR based giveaway though, as long as you’re giving PLR rights, but the list you build will be mostly IM’ers…

Comment by Lars
2008-08-01 12:54:45

Great post about giveaways, this is something I have also just started using, and the results are pretty good.

And Matt G you are actually right about non IM giveaways, they are rare. Would love to see someone put up a special niche giveaway and report how it turns out.

Comment by Yeshwant
2008-08-09 05:15:33

I appreciate your suggestion and worth considering to build opt-in-list.

Comment by Jay
2008-10-10 05:52:49

Thanks, Matt! How timely this is for me as today I am looking for giveaways for optins on my blogs. Can’t wait to check them out.

Comment by John Bandy
2008-10-27 13:19:03

Hey Matt,
Great article on building a list. I hope to get in on this idea soon. I am still struggling and I hope to have everything up and going within the week. I appreciate all the help, tips and advice.

Comment by MattG
2008-10-27 14:13:10

Thanks John.
The sooner you can start building your list the better!

Comment by Nigel
2009-02-16 03:42:28

Great information thanks heaps

Comment by John Leary III
2009-04-25 16:06:26

Aloha Matt,

Thanks for another great post! I’ve learned more about blogging and internet marketing by checking out a few of your blogs on a regular basis than I did with a
2K program.

Just getting my web forms set-up on my 2 new blogs and dialing in a free PLR product that will actually help someone instead of just taking up space on their hard drive. I’ll let you know when I’m ready to go and beg your critique. Since my
blogs are about different niches, I thought about making the PLR product niche-specific but now I see I can stick with a product all bloggers might appreciate.

Blogging rocks and so do you, Matt Garrett!

John Leary III

Comment by Paul Wilson
2009-08-12 18:22:15

Hey Matt,

Some great tips you have here 🙂 There are a couple that I will be adding to my marketing ideas also.

Giveaways work well, especially if you have something unique to you and branded with your name. This definitely pulls the best results.

I am in the process of writing my first e-book especially for this reason 😉

Great post, take care


Comment by Beverly
2011-04-08 11:40:37

Hello Matt: Do you know of any good sites or forums i could use to advertise my PLR Ebooks for free. Thanks. Beverly

Comment by MattG
2011-04-08 17:42:00

Hi Beverly,
fo free, I’m not familiar with any, although the Warrior Forum may have that option


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