I’ve been running another test for StumbleUpon Ads to try and work out the value of the visitors it brings in.
For this test I was simply interested in seing how long each visitor spent on the blog to try and judge the “visitor value”, again I was sending the visitors to my “internet marketing” and “Blogging” related blogs.
The sample was over 2,000 visitors and on average each visitor only spent 29.4 seconds on the site before leaving, and less than on in each 10 visitors would leave the site via an “affiliate link” of some sort.
Sphinn – each visitor spends on average 1 min and 36 seconds on the site and almost 6% click on a “montezied” link to leave.
PlugIM – each visitor spends on average 1 min 51 seconds on the site and just over 11% used an affiliate link of some sort to leave the site.
The PlugIM and Sphinn visitors had come to the site from a post being tagged, so there is obviously a big difference in their reason for coming to the site, they have chosen to click on the link and visit, where as the paid traffic from StumbleUpon ads the visitor is just shown the site, although obviously the ads are, in theory, reasonably targeted.
Well, I still need to test out Stumbleupon ads for non “make money/internet marketing” niche’s, but I won’t be paying for any more visitors to the “IM” based sites, it simply doesn’t seem to convert.
One additional point that I noticed and thought I’d share, according to my stats, almost 90% of the web 2 social bookmarking site traffic I received recently was using FireFox, not Internet Explorer, so it’s obviously VERY Important to make sure your blog theme looks good in firefox..
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