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It seems there’s a new player on the block that might be a very effective alternative to AdSense.

It’s called PayPerPlay Ads ( and they’re already picking up some very big name advertisers like HBO, Taco Bell, and Harley Davidson.

To be fair, it’s not a new system, I did a bit of digging and it’s actually been around for over two years, it’s just getting a lot of news now as it’s being backed by a big search engine partner.

the basic idea is you add a bit of code to your site and when a new visitor lands on any page with that code they get played a 5 second audio advert.

the important bit is that you get paid for every visiter to your site.

I’ve signed up, but I can’t start testing it out yet as the code to put on my websites won’t be available for another week, although why that should be if the program is over 2 years old is not clear.

I’ll be posting results of the test here as soon as I’ve had the code running for a couple of weeks to see how people react, although the program doesn’t officially open until next year, sot they won’t be making any payments until then, but I’m interested to see whether it irritates site visitors and makes them click away.

It’s also going to be interesting to see what happens when the “black hat brigade” get hold of this and start adding it to MFA (made for adsense) site networks, that could potentially push the payment value for each “play/visitor” down so far that it’s not worth while, we shall have to wait and see.

The program is probably going to get pushed a lot over the next few weeks by many of the “big name” internet marketers as it offers referral commissions 2 levels deep, so the more people that sign up under you, the more chance you have for some nice residual income…

so go sign up under me now!

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2007-12-12 00:16:20


I have a couple of sites that I think this might do well on.

I think I’ll give it a go!

Thanks for posting this!


Comment by Lazygit
2007-12-12 00:22:52

Hi Ryan,

it doesn’t actually go live until Feb 1st 2008, hence not being able to test it out myself yet..

They’re trying to get as many people/sites on board as possible now to increase their exposure and therefore their “bargaining” power with advertisers.



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